Affiliate Marketing: what it is and how to do it in practice

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If you’ve done research like “how to make money on the internet” for sure you came across the topic of affiliate marketing. In fact, you must have found articles and videos reporting earnings above R$10,000.00 monthly. But does it really work? I’ll show you everything below.

Who are the affiliates?

First, you need to define who the affiliates are and then talk about affiliate marketing. Basically, an affiliate’s job is to sell someone else’s product and, in return, he receives a commission per sale. Simple, isn’t it?

The affiliate skips some steps in the process of opening a business, such as creating a product, for example. His only concern is finding a good product and knowing how to advertise it in order to sell it. If you want to know everything about becoming an affiliate, here on the blog is a complete article on this subject.

What is Affiliate Marketing?

It consists of using marketing strategies aimed at selling a product. In other words, it is all the online advertising that an affiliate performs to promote what he chooses to sell. Soon, I will give more details about all the strategies that can be used.

As explained above, an affiliate is a person who works by selling third-party products in exchange for commissions. However, contrary to what many people imagine, they are not just digital products. The amount of infoproducts is infinite, but there are affiliate programs that also offer physical products and even services. As tools for email automation, for example.

The most interesting thing about affiliate marketing is that you don’t need to use aggressive strategies when offering a product. And, above all, it’s one of the fastest ways to make money on the internet. Don’t be fooled into thinking it’s something easy, but if it’s done well, in a few months the results will start to show.

Digital affiliate marketing emerged in the mid-1990s with the creation of the Amazon affiliate program. The American company created Amazon Associates in order to increase sales of its physical products. This platform is still active today!

Affiliate Marketing x Multilevel Marketing (MMN)

Don’t confuse these two modes! Multilevel marketing, also known as network marketing, came in 1940 in the United States. As the name suggests, the goal here is to create a network of people who earn commissions at various levels.

I’ll give you an example to make it easier: João works selling cars. For every vehicle sold, he earns a small commission. So João indicates Maria to work in the same company. For each sale made by Maria, in addition to earning a commission, João will also earn a piece of that sale. And so on.

Perhaps the main difference between these two modalities is the initial investment. In MLM you need to buy a product (cosmetic, gym equipment, etc.) to start sales. While in affiliate marketing you don’t need to have the product on hand to sell it, you are just the bridge between producer and consumer.

In digital marketing, you won’t have to worry about inventory either, just as you won’t have to worry about bringing people into your network. And besides, if your product is down, you can simply switch products at no cost.

Nowadays in Brazil, there are large companies working with network marketing: Polishop, Hinode and Mary Kay are just a few of them. However, companies like and Ricardo Eletro also have an affiliate program for the sale of physical products. And to be an affiliate of these companies, you don’t need to buy a refrigerator, for example.

Now that you know what affiliate marketing is and what it is not, you may be wondering how to work with this in practice, right? So come with me!

Putting into practice

Affiliate marketing consists of strategies for selling products, as explained at the beginning of this article. Now I’m going to detail what are the strategies and what tools you need to put all this into practice.


For those who work in this area, having a website or blog is of fundamental importance. This tool will allow you to write articles and reviews for the product you are promoting. And besides, it will help you keep in touch with your audience.

One of the most powerful strategies is, without a doubt, the production of valuable content for your audience. Many times people don’t know they have a problem or think they don’t need a solution for it, you need to show that your product comes to solve all that.

In the digital environment, we use the expression “educating the audience” a lot. And here it is not about customs or value judgment, this technique consists of showing people who visit your blog that she has a problem. And, above all, that you can solve it.

The coolest thing is that you can create websites and blogs for free. WordPress is one of the platforms that allow you to do this, for example. Ideally, you invest in a professional template so that your blog doesn’t get messed up. Try to make it as clean as possible, this will prevent people from leaving your page before you finish reading.

With just a few clicks you can find several cool tips to make your blog stand out in the surveys. After all, it’s no use writing valuable content if no one is going to read it. For affiliates, mastering SEO techniques is essential and will help a lot.

E-mail marketing

A very important tool for anyone working with affiliate marketing! E-mail marketing is a channel of communication with leads through an automation platform emails, i.e. you can program messages and they will be automatically sent to your contact list.

And how are you going to create this contact list? One possibility is to offer some free material, such as an e-book, for example. On your website/blog or on your social networks you can offer content and, in return, the person fills their email. Okay, now you know that this person is interested in what you have to say.

SqueezeWP allows you to create capture boxes and banners to place on your blog. All you have to do is set up a box offering something and with a space for the interested party to enter an email and/or other information that you deem necessary.

Email marketing is known as digital bait because as explained above, you offer something in exchange for an email address. With this tool you can always be sending news and notifying your audience of new content.

E-mail marketing should also be used after sales, it is an opportunity to keep the doors open for old customers to buy from you again. In the video below, we talk a little more about the best email marketing tool on the market.


You sure know YouTube, don’t you? But did you know that this platform is “only” behind Google when it comes to search? In other words, if you can stand out on YouTube, you’re talking to millions of people.

YouTube allows you to chat with your audience through videos. You can show your product if you have it in hand. You can also use the videos to make reviews and comments about it. People often don’t have time for long reads, so videos end up being the fastest way to get to the information.

To be successful in affiliate marketing, the seller needs to be seen! Not only does YouTube provide this, literally, it will also give you the chance to have a more open channel of communication with your audience.

Okay, I said I was going to show you how affiliate marketing works in practice, right? And for an affiliate to be successful, he needs to sell! Having a blog/website, having contact with your audience through email marketing and YouTube will help you a lot in this task, obviously.

But what can boost your sales is what you will do, and how you will do it, with your social networks! Today there are approximately 127 million Brazilians connected to Facebook. Yes, that’s right: more than 60% of the Brazilian population is concentrated in just one place.

If you can master Facebook Ads and Instagram Ads strategies, your sales can grow unimaginably. I’ll give you some tips for putting affiliate marketing into practice on social media.

Disclosure on social networks

Firstly, you can use social media to post your affiliate links or else to drive more traffic to your website. Facebook, for example, allows you to create groups and events where you can be interacting with your followers.

But you can use your social media to focus on sales. It is not advisable to use very aggressive tactics, but some strategies can help you a lot.

Explanatory Contents

Use your social networks to post explanatory content. However, these contents need to be shorter and more direct. Few people use these platforms for long reads, leave that to your website.

Use and abuse illustrative images, infographics and mind maps. Explain what your product is and how it works in a creative and agile way, this will generate curiosity in the people who are seeing the ad.

Show your product in practice

Take this opportunity to show how your product works in practice. Instagram allows you to make short videos, stories. You can use this tool to show your audience how to use what you are selling or how this product can be an enabler in people’s lives.

And when we say to show a product, it doesn’t mean that you can only do it with those who are physicists. Infoproducts also fit this profile, ok? If your area of ​​expertise is health and wellness, for example, you can show how an e-book of healthy recipes helps you in your daily life.

Easy, isn’t it?

Ask interested parties questions

You will definitely receive a lot of emails and messages asking different questions, this is normal. Take advantage of social networks to answer these questions!

In addition to the doubts, several objections will arise. People will say that the product doesn’t work or that it’s not useful for a certain thing, use this channel to show them how wrong they are.

Customer Testimony

Another very effective method to help you in sales is the reports of people who have already bought with you. In addition to the reviews you can do on YouTube, take advantage of social networks to show testimonials from customers who had their lives impacted by your product.

As much as the online shopping habit has grown exponentially in recent years, many people are still afraid to shop online. The testimony of satisfied customers with the product will motivate those who are in doubt to make the purchase.

Is it possible to make money from affiliate marketing?

Yes definitely! You will have the opportunity to work for yourself and use the methods you deem most appropriate to run a business. Obviously, the beginning will not be easy.

However, affiliate marketing gives you the opportunity to work wherever you want and whenever you want. That is, you can start this activity as an extra. The initial investment is very low, practically zero, and you won’t need to create a product from scratch.

Here at HeroSpark we have a complete guide to everything you need to know about affiliates. With patience and a lot of studies, you will be able to reach your goals. Don’t be discouraged.