You’ve been working as an affiliate for a few months, but you still haven’t managed to make it in sales? This is a very common problem in digital marketing. And unfortunately, many affiliates give up on their venture because of this. But not you, hero. I’m going to show you how SEO techniques for affiliates work.
One of the disadvantages of working with affiliate marketing is that the results may take some time to show up. However, there are techniques that will do away with this problem.
Having a publication at the top of the polls will help, a lot, with sales. Maybe that spark is missing for you to be successful working as an affiliate. If you want to know everything about SEO for Affiliates, come with me!
What is SEO?
Acronym for Search Engine Optimization which, in free translation, means “optimization for search engines”. It consists of optimization techniques for websites and blogs. That is, strategies that will leave a website/blog in the top positions of Google.
Being on the first page of Google means a lot! Sites located on it represent 90% of clicks. Also, being the first site to appear on this page is equivalent to 30% of clicks. The second and third correspond to 14% and 10%, respectively.
Applying SEO strategies will cause the organic traffic to your website/blog to grow absurdly. And, using them, you’ll be taking a huge step to be part of this select group: the first page of Google’s search.
Google is the largest search engine in the world. However, SEO also works for YouTube, Yahoo and Bing channels. The latter is widely used by people who access the internet via Windows Phone, Xbox and Microsoft Edge, formerly Internet Explorer. Therefore, it is important to be well ranked on all search platforms.
How to use SEO for affiliates?
Basically, the techniques are the same. The main function of an affiliate is to promote and sell a product, which means that being well ranked on Google can boost sales.
Using the data above: imagine that some of the keywords used by an affiliate have 1000 searches per month. If this affiliate’s website is the first to appear, you can imagine that 300 people will visit it. Among 300 people, the sales potential is very high.
Okay, but how does Google rank through SEO?
SEO on-page vs. SEO off-page
What is inside the website/blog or webpage is analyzed. And yet, a distinction is made between the technical part and the content.
A website/blog having a friendly URL helps you a lot when ranking. It’s a simple thing and it generates an incredible result. The Word Press, for example, allows you to change the URL and let your taste.
In the URL it is important to contain the keywords very succinctly. Avoid numbers, codes and even very long keywords. If this is the case, choose to put only the main ones.
To make the samples clearer, I’m going to use as an example in this article an affiliate that operates in the culinary niche, more specifically, candy recipes. Capsize?
Friendly URL: sitename.com/cake-strawberry
URL not recommended: sitename.com/index.php?/recipe-strawberry-cake-5669GgsJkL
Easy, isn’t it? In addition to helping to rank your site, having a cleaner domain will pass credibility to your readers. And, in case of referrals to third parties, the chance of clicking on the link ends up increasing considerably too.
Nobody can stand waiting several minutes for a page to load, can they? Having a lightweight page that has a low load time will influence Google’s algorithms and help your site’s placement.
First, your website design needs to be as clean and intuitive as possible. The user experience within your website/blog needs to be satisfactory. Make sure that the visitor will be able to easily navigate through all the features offered.
Furthermore, Google currently uses the method known as “mobile-first”. That is, it will use as a ranking factor whether or not your site is easily navigable through mobile devices. And with the growth of people using the internet through smartphones, this metric will be increasingly taken into account.
These are the titles and subtitles used in the text. The important thing is to use the title options provided by the platform where the website is hosted. Google does not recognize titles because they are bold or have a larger font, only.
Also, the site’s architecture will look much better. Hardly the reader continues to read a text after seeing that it has very long paragraphs or has no subdivisions. As an affiliate, it is very important that you keep the visitor on your site for as long as possible.
Another tactic that can be very useful is the use of bullets, that is, listing some subjects in topics. Google’s own algorithm already recognizes these bookmarks and makes them visible even before the visitor enters your site.
Unlike in times past where small texts full of keywords gained great prominence, nowadays Google has become much more semantic. Well, Google is getting smarter every day.
Texts that have little content and do not solve the visitors’ doubts, end up losing relevance even if they are full of keywords. Google began to place a lot more value on the user experience. Years ago it was common to see texts with two paragraphs, with high keyword density and which did not help its users at all.
After the latest updates, Google began to place a lot more value on the naturalness with which keywords are used in text. Quitting “strawberry cake recipe” every two lines won’t help you rank your site any more.
And how to choose keywords? The main objective is to know who you want to impact, that is, who your persona is. Using the correct expressions can increase your number of conversions which, in this case, is an affiliate’s goal.
They are known as “short-tail words”, they consist of more generic words and with a higher volume of searches, consequently. It is not recommended for affiliates to start a website or blog, as these are much harder words to rank.
Unlike head tails, they are the “long tail words”. Here the focus is greater on a specific audience. Approximately 70% of searches are done for long tail words.
As the focus is on SEO for affiliates, it is evident that the best option is the long tails words. As much as the traffic on your website/blog is lower, people will come to it much more willing to take an action.
A little example…
Head tail: chocolate cake
Long tail: chocolate cake recipe with strawberry
The demand for “chocolate cake” is huge, but it can be done by people who want a recipe for a chocolate cake, buy or sell chocolate cake, visit a store that has that cake flavour, among other possibilities. Do you understand how huge the range of options is?
As much as the search for “strawberry chocolate cake recipe” is smaller, you can be sure that whoever arrives at your website/blog will be a person determined to make a cake of that flavour. With all these specifics, this visitor will be much more willing to make a purchase.
When you’re an affiliate, it’s very important to know which keywords are hot right now. Some sites like SEMrush and Ubersuggest allow you to map which words are most in-demand throughout the month.
See how the search for “Chocolate Cake” is something very broad, hence the incredible number of half a million monthly searches. However, “strawberry chocolate cake recipe” is something much more specific and targeted, so the searches are smaller.
A person who is looking for a “strawberry chocolate cake recipe” but only types “chocolate cake” will have to scroll through several websites until he finds what he is looking for. And, as an affiliate, you need people to come and stay on your site. It was clear?
Yes, SEO for affiliates also involves images! Google’s robot, despite being intelligent, does not read images. The only thing he knows how to read are letters and codes, that is, instead of images he sees only a blank space. Pages with white space are not ranked well, so it is necessary to optimize these images.
It doesn’t take much for this, but when adding an image just add a little description to it. This will make it possible to read the little Google robot. In addition, your article’s image can even be seen on Google images and drive more traffic to your site.
A valuable tip is: when saving the image on your computer, save it using your keywords, such as “cake-de-chocolate”, for example. After that, when adding it to your website/blog, write a caption for it.
In addition, it also has the “ALT” feature of the image, which should be used to make it possible for people with visual impairments to understand the image. It is important that everyone who accesses your dissemination channel has a complete understanding of what is being addressed.
As the name implies, here is analyzed what is external to the site/blog or webpage. The most important things here are social signals, backlinks and guest posts.
How engaged is your audience? Social signals are measured through likes and shares. Google welcomes this, because if they’re talking about your site and sharing its content, you probably have authority in this matter.
There are blog templates focused on conversion. That is, at all times the visitor will be seeing options to perform an action or share. Social media shares go a long way towards increasing engagement with your content.
Backlinks and Guest posts
Backlinks are links that direct the user to your page. The visitor may be browsing a reputable culinary site and, when talking about sweets, this site puts a link that takes the user to your recipe for chocolate strawberry cake. This will give your content tremendous authority and help with rankings.
Google robots notice the size and traffic of the site that recommended you, they also pay attention to the naturalness with which this recommendation was made. If a sport hunting site has a link to your cake recipe, it’s going to be a little weird, isn’t it?
The same works with guest posts! You can combine with partners in your niche to make posts and exchange referrals, this will be good for both domains. As has been said, Google is much more semantic these days and is paying a lot more attention to the naturalness of things, so always look for partners that have to do with your content and your audience.
How Much to Use SEO for Affiliates?
You can never forget your main objective as an affiliate: to sell. Obviously, to sell, you need to be seen and that’s where SEO will help you. So, if you don’t use SEO techniques for affiliates, you won’t be seen by anyone (including sponsored campaigns like Facebook Ads, for example).
However, a page 100% focused on SEO will hardly have valuable content to help those who visit it. Acting as an affiliate you will be inserting in content marketing that, above all, is focused on solving the public’s problems.
Google robots are very good at their metrics, which means they take a lot of account of the content they produce. Understand that keywords and article size will not get you number one on Google! These are tools you need to use, but the main thing remains the content.
Some myths haunt the internet about keyword density and about keywords needing to always be the same. Today, that has changed. Google is already able to differentiate user intent. If your keyword is “chocolate cake”, robots can already understand that they can indicate your text even if the user searches for “chocolate pie”, for example.
Another myth is the “ideal text size”. In times past, Google’s algorithms really valued larger articles. However, nowadays it doesn’t carry that much weight. Obviously, a complete article that ends all the user’s doubts will have a greater number of words. But you don’t need to focus on a number X words.
Always remember: you’re creating content for real people, not Google.
SEO for Affiliates: Conclusion
Does it pay to use SEO for affiliates? With all the certainty in the world: it pays off. For an affiliate to be successful, he needs to sell. To sell, it needs to be seen. And how to be seen on the internet? Be on top of polls.
In the digital environment there is a saying that goes “who is not on Google, is not on the internet”. And this is absolutely true. How do people find a physical store? Through indications and addresses and, on the internet, this corresponds to Google!
Throughout the text, I talked a lot about Google because, as everyone knows, it is the largest search engine in the world. But these tactics work for all other search engines as well. Including YouTube.
Investing in SEO is very important for an affiliate’s success. When your website/blog has a high number of visitors, conversions will be much higher. If you have any questions or concerns, leave them in the comments and I’ll be back here to answer.