Digital transformation: how to apply it to your business

Post Image

We can summarize the term digital transformation as a change in business, from a product-oriented model to a model in which online information and data from its foundation. This transformation is also capable of integrating technology into all areas of a business.

In reality, the digital transformation has not happened only at the business level, but in the whole mindset of society. Employees and consumers are also part of this movement.

In the following paragraphs, you will understand what digital transformation is all about, how and why you should apply it to your business. Check out!

Why Digital Transformation in Your Business

The cases of Kodak and Magazine Luiza are the most memorable when it comes to transformation in the digital age.

The first went bankrupt for lack of innovation in the face of the emergence of digital cameras and actually serves as a counterexample. The second is a positive example, after all, it was one of the first retail chains to digitalize its business.

So which path are you likely to take today or 5 years from now?

Conquer case

The advantage of being on the digital side of entrepreneurship can be illustrated by several cases and one of them involves our work with Conquer, a school that has already served prominent students and companies, such as Grupo Boticário and iFood.

Before the digital transformation, Conquer had customers in only 6 cities in its physical units. With the creation of its online platform, through SparkMembers, and planning of all online business strategies, the company now has students in more than 80 countries.

In 3 days, Conquer’s digital transformation was accomplished through the elaboration of:

  • video classes;
  • live broadcasts ;
  • support materials;
  • Automated completion certificates.

Watch the video to learn more:

Digital Transformation: The 4 Pillars

The following points are understood as the start of the digital transformation process for a company:

Consumer engagement

What do your customers expect from your business? Are you able to align their expectations with your goals? With one-to-one marketing it’s possible. Through the help of CRM (Customer Relationship Management), Big Data and related tools, it is possible to access the individual preferences of each consumer.

Remember that new customers arrive as a result of positive branding, which in turn occurs when you generate a good experience for your existing customers. But to generate that good experience, you need to listen to them.

Whenever you can, customize your product before the sale, use chatbots and Artificial Intelligence to get closer to users, let your consumer choose the theme they want to see in the company’s next social post, among others. These are small attitudes that centralize the customer and increase your chances of selling more online.

As we’re referring to digital transformation, all of this doesn’t have to be done manually and expensively. It is even believed that Brazil has the second greatest potential for digital transformation on the planet.

This finding is due to the fact that in other countries, with a more developed economic base, technology is already a deep-rooted culture. Unlike our nation, where most technological resources are new to the market, which arouses greater potential on the part of customers and entrepreneurs.

Empowerment of employees

If technology came to optimize, why not include your teams? Empowering them, in the digital transformation, is a way to increase productivity, efficiency, in addition to contributing to loyalty and enabling everyone to remain firm with the company’s vision.

A relatively simple and effective way is to conduct online training and courses. They are good for the professionals, because of their practicality and qualification, and great for the company, which now has a team of increasingly qualified specialists.

By the way, did you know that even the Government has started to include its employees in the digital transformation process? Even if this occurs between administrative bodies, the idea is that the entire state recalculates the route, for one with less bureaucracy, fewer errors and less rigidity of power.

Some people think of digital transformation as machines stealing people’s jobs. But, the truth is that individuals, by nature, are not technical. As a digital entrepreneur, your role is to delegate repetitive and standardized tasks to machines and invite your team members to create strategic and creative solutions with you.

In short, engaged teams have:

  • more autonomy to create and make decisions on their own;
  • greater sense of belonging to the company;
  • More responsibility for the results they need to generate.

Optimization of operations

Fixed processes are traces of pre-digital. The market as a whole changes frequently. That’s why your operations need to keep up with these changes — through adaptations, understanding of new problems and suggestions for solutions.

Create links between all departments to make the company more fluid and responsive to news. Any problems that might surface will be noticed early on and therefore easier to solve.

For example, Instagram recently shifted its focus to becoming a predominantly video platform (Reels) to meet the needs of those working in digital entrepreneurship. If you and/or your team needed to run after a good camera, video editors or photography service for online stores, competitors who were already prepared with all of this, came out ahead. But there’s still time for you to adapt.

Transformation of your product

Before creating a product, even if it’s a simple digital bait, do a survey of as many metrics and opinions as you have. The digital transformation came to enable, in an even more accurate way, knowledge about the desires and needs of consumers.

Furthermore, when it comes to product, in this technological context, we have the concept of MVP (Minimum Viable Product). It means creating a product with minimal effort for its creation, but one that is viable, that is, one that solves a consumer’s pain. It can be of 4 types:

  • Quick dissemination of an idea, through a landing page or video;
  • Special and personalized treatment, to win the first leads ;
  • MVP, which still depends on manual adjustments to work, is not yet automated and scalable.

By putting these 4 pillars together in your business, like a jigsaw puzzle, you can catch a glimpse of the digital transformation. It is worth remembering that technology is an opportunity for you to serve your customers and work with your teams in a more agile, personalized, and with maximum performance.