Engaging the public is a difficult task, but it bears great results. Knowing how to create a blog for your brand is an important step to reach more people, help them in the buying journey and become an authority in the market, due to the shared content.
It is common for entrepreneurs to believe that they are not capable of creating and managing a blog. Many doubts arise along the way that cause the use of this tool to be postponed.
To prevent this from happening to your strategy, we have prepared a step-by-step guide to create and maintain a successful blog.
Choose name and domain
Defining your blog’s name is like choosing a child’s name. It’s a decision that needs a lot of care, as it can be responsible for your achievement of goals. After all, no one wants to read content from a blog that has a confusing name.
Then it’s time to choose the domain. For this, we need to differentiate it from “address”. The domain is a set of characters used to identify your company’s website. In Hero’s case, it’s “herospark.com”.
The address is any link that directs you to a page on your website. Each feature, each article and each page must have its own. For example, “https://funnels.herospark.com/” is an address, with a subdomain, that leads to one of our products, Spark Funnels.
Having a good domain will help your website visitor’s first impression. So, choose a simple name that is connected to your products/services. Preferably use the brand name, but this is not a rule. In some cases, using a different option is also interesting.
There are several platforms that allow us to register the domain. Overall, it’s not a complicated task, but make sure you’re a reliable supplier. Some of the best known companies that offer this service are:
- Register ;
- Go Daddy ;
Choose a platform to create the blog
This platform is known as CMS — Content Management System — which, in Portuguese, means Content Management System. It is responsible for creating and managing pages. We’ll cite some CMS options below.
The WIX is very popular due to its ease of use. So, even if you’re new to programming, you can still modify the layout. It is possible to configure it without having to understand the codes and this appeals to most people who are just starting out.
The tool can be used for free, but the free version displays many ads and presents a series of limitations to the user, who soon realizes the need to pay for a plan. Also, it’s hard to get a good placement on Google.
It is the most suitable platform for those who want to create a professional blog. It has many free templates, plugins and extensions. What’s more, it offers the possibility of customizing the site.
The Word Press allows you to use your own domain. It comes optimized to ensure better placement according to SEO requirements. It is interesting to note that the tool is always being updated, to adapt to search engines. No wonder it is the most used.
We mention the two most common and intuitive, but there are also other CMS platforms that help in creating the blog:
- Blogger (former BlogSpot);
- Drupal ;
- Square Space ;
Invest in the layout
Never underestimate the power of first impressions. Without a doubt, having an attractive design will win more readers and convey professionalism. So, invest in a good template.
Do everything with your persona in mind. And so should be the choice of page design. There is the option to start from scratch, which will require more time and dedication if you don’t understand the subject.
However, there are ready-made templates that allow you to make some changes to customize, according to your brand. This greatly advances our work. Some places that offer good layouts are:
- Elegant Themes ;
- Theme Forest ;
When choosing the template, see if it is
- Intuitive — think like your visitor and imagine if you’ll be able to easily navigate the blog
- Responsive — note if it is adaptable to any type of device (mobile, computer and tablet);
- Customizable — make sure there is support for this, as editing the codes is not an easy task;
- Fast — test yourself so you don’t have any future problems;
- Compatible with your blog — choose a design that connects with the topics to be covered.
Have good planning
With the blog up and running, it’s time to start posting, right? Wrong! The soul of your blog is really the content. However, to have quality posts, you will need to plan well. Check out some tips.
In content marketing, before starting to produce, it is essential to know who your persona is. This is a semi-fictitious character that represents the ideal visitor to your blog. So, everything that is produced will be focused on this profile. To create the persona, imagine the following characteristics of your visitor:
- Consumption habits;
- marital status;
- number of children, if you have;
- Habits on the internet.
We explain it better in this post about Buyer Persona. Check out.
The editorial calendar can be defined as the schedule of your content strategy. The tool helps to maintain consistency and quality in publications and to have a line of themes for content.
So, when creating the posts, the blog owner will only think about subdivisions based on the themes. The reader does not need to visibly see these subdivisions, it is just to guide your content production.
Then, think about how often you want to publish and set aside one day a week just to choose the themes for the following week. Then write content and schedule posts as planned in the editorial calendar.
See the video for more tips on how to prepare a schedule:
In summary, it is important to have in the editorial calendar:
- date for publication;
- theme of each article;
- deadline for completion of content;
- keyword ;
Share the blog and measure the results
Producing and waiting for Google to rank your post can be a mistake. So, use other channels to spread your content. Share with friends on social networks that your persona is present.
If possible, also make a list of leads for a Telegram group, to send out newsletter and email marketing. These strategies ensure the ease of reaching a targeted audience.
Finally, keep track of your results and change whenever you need to. Some important metrics are:
- audience engagement;
- conversion rate;
- traffic ;
With all these tips, you already know how to create a blog and get this idea off the paper. Do not be alarmed if doubts arise, as with time and practice it is possible to understand how the platform and content production work.