How to create a landing page that converts visitors into real leads?

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Creating landing pages with high conversion rates doesn’t always happen right away in a business. It is normal that, in the beginning, there are errors in the structure and design of the page, or that the text and title are not so attractive to the leads.

However, there is no reason to be discouraged. While creating a landing page from scratch can be challenging, it is possible to reverse the situation and turn your website visitors into customers.

To help with that, we’ll teach you how to use HeroSpark correctly to create a landing that converts.

A key tip for creating a landing page

Before we start to present some strategies, let’s offer a fundamental tip: you need to keep in mind that the concept of the “perfect landing page” varies a lot from company to company.

She is not always the one with the prettiest design or super short and well-structured texts, as this completely depends on your type of audience.

A business aimed at a younger age group, for example, will probably bet on shorter texts and a flashy layout.

On the other hand, a more mature group may be less concerned with page appearance issues and expect a longer read. But, of course, this last example depends on what you want to sell.

What matters is to ensure that the landing page converts visitors into leads, which will be worked on later through a relationship via email marketing.

In this article, we’ll help with tips that can be very helpful in creating a really effective landing page for converting visitors into leads.

Why create landing pages for your digital business?

You’ve probably already needed to create some page, website, blog or social network for your digital business, right? These channels have their advantages, such as the possibility of easier and constant interaction with the public. But they shouldn’t be the only tools used.

There are people who access your content but leave without giving a return that generates profit for your business. In cases like these, it is not possible to know essential information about your audience. This does not impede the development of your products, but it makes improvement difficult.

To reduce the occurrence of these situations, it is essential to create a landing page. A strategic page is widely used in marketing. In it, all elements are aimed at converting the visitor into a lead, opportunity or customer.

From a lead, it is much easier to develop strategies for the success of your brand.

Basic elements of a landing page

If you pay attention to some fundamental elements, it will be very simple to create the landing page from scratch. The key elements are:

Title and subtitle

Investing in good headlines and subheads is essential to getting your audience’s attention. According to Copy blogger, a reference site in copywriting, eight out of ten people who visit a page only read the header.

Therefore, if they are not interesting, you will have difficulties in making the visitor want to take advantage of your offer.

To avoid this type of problem, study copywriting techniques to create more persuasive titles and descriptions. Communicate clearly and objectively what your offer is about.

That way, the person reading the titles and subtitles will be interested in reading the full text.


The image is another tool to help convert visits. The illustration reinforces the main message, because this feature exemplifies, summarizes or even clears up any doubts about the content.

Of course, you must be careful to keep the written message clear to the reader. However, if he did a quick read, it is possible that some detail will go unnoticed. Therefore, images are allies.


The form is key to a landing page. The visitor fills it in to have access to a specific offer. With it, you will collect important data about the person. But beware: don’t exaggerate the amount of information requested.

The more fields the form has the less chance of a conversion. If you follow this structure, you’ll be able to leverage organic or paid traffic to your page to convert visitors into leads.

With the acquired leads, you will be able to better understand who is the type of person that accesses your page; you’ll get her contact to send email marketing flows, for example, and create a closer relationship, in addition to showing your company’s authority by offering original content or any other type of offer on the landing page.

Successful landing page

Now, check out some tips for creating a landing page that converts thousands of leads for your business:

Highlight specific texts

When creating a landing page, it is extremely important that there is a description of what will be offered, the benefits of purchasing the product or material, the problems that will be solved and why the lead needs it.

However, it is not enough to make just a description with technical terms and emotionless texts. You want your landing page visitor to take the action, so you need to guide their reading in order to convince them that that offer is the ideal solution to their problem.

To accomplish this, a great technique is to separate specific pieces of text into highlighted boxes, as the person visiting the landing page will have their attention focused on those parts first.

Another effective strategy is to highlight keywords throughout the text so that potential leads catch their eye on the word and jump right to the part that interests them.

When you need to use technical terms, try to make this language simpler: explain what they mean and, if possible, try to interact with the reader.

SEO to create landing pages

SEO (Search Engine Optimization) is a technique to optimize the results in the mechanisms of search like Google, for example. This item must also be considered when creating the landing page.

It works like this: you must choose some keywords that are related to the main theme of your content and apply them in the title, subtitle, and description and in the body of the text.

It is also important to use some of them in the caption of the featured image, exposing the benefits of the offer. Using the techniques correctly, it will be much simpler to find the page directly on Google.

Also, use templates compatible with mobile devices, since, nowadays, people mostly use smartphones to access the internet.

Make a minimalist design

When you are, for example, on the street of your city, full of advertisements, advertisements, signs, poles, electrical wires, garbage, cars, does this mass of information cause some discomfort? This is because your brain is overloaded with so much information.

For a landing page, it’s similar: a page full of visuals, links, mismatched colours and large blocks of text will only drive away from the visitor who visits it.

Always value “less is more” when creating the landing page, as the customer’s total focus must be focused on a single objective: filling out the form and receiving the offer. Putting in too many strong, contrasting colours can confuse your landing page visitor.

Use a maximum of three colours: one neutral and two striking to apply them at strategic points to attract attention.

Images, icons and other elements should only be used in parts of the description that will make the text more understandable, without excesses. It is also important to always place images of your material, product or another type of offer, and no generic Google photos. This act would take away the uniqueness of the page.

Speaking of uniqueness, don’t use the same landing page template for all offers. The template chosen must be appropriate for the size of the text and must be related to the number of items covered, type of image and type of offer.

Do not use external links

As stated earlier, the total focus of the customer must be focused on a single objective: filling out the form and receiving the offer. So, stuffing your landing page with external links will only scatter your audience to other pages. So you lose a good number of leads.

Only use an external link if it is extremely necessary to complement the advertisement of your product. However, the ideal is always to put all the necessary information only on the landing page itself.

Use email marketing pop-ups

Despite being a somewhat invasive technique, email marketing pop-ups are still effective in converting leads. In this case, they should be triggered when the visitor points the mouse to the close button on the site.

Reading a flashy and clear message, he may decide to sign up to receive your company’s marketing emails. By doing this, the visitor is updated about new offers and the business gains a new potential customer.

Include testimonials

Take the opportunity to also include, if applicable, testimonials from people or companies that used your product or a post from a news portal that released your material. This creates authority.

This simple strategy helps the brand’s credibility with the target audience, as the visitor can see how useful your product is and feel encouraged to consume it.

Use videos

A great way to complement the explanation, if your offer description is complex to construct in text format, is to add a video about the subject on your landing page.

Because it is a more dynamic and visual format than text, the conversion rate for video landing pages is generally higher.

The video can be a presentation of the offer, answers to frequently asked questions, a tutorial or whatever you think is most suitable for your type of business.

Another way to use videos to create a landing page is to present social proofs through them. This gives more credibility as people are actually seeing a real customer giving a testimonial about the product.

Put more than one call to action button

The CTA buttons, or call to action, are the places the lead will click after filling out the form to access the offer. The CTA written on the button is also one of the decisive factors when it comes to convincing the visitor.

So, if your landing page is long, a differential is, throughout the description, putting CTAs to reinforce the information and facilitate access to the form. This helps the person who is already interested in the beginning, as he does not need to scroll down the entire page.

Another important detail is to use CTAs that make the visitor feel that he has the decision power, for example: “I want to buy the free e-book”.

What to do after the conversion?

After all these tips, when visitors are converted into leads, it’s time to take the next step. No, your work doesn’t finish after the conversion.

Just like you would get a gift, when a person joins your lead, you must thank them. After all, contact is the gift you wanted. So, you should develop a “thank you page”.

This tool is nothing more than a thank you page that the lead will receive since the objective is to meet the expectations generated. So, you should let the person know what will happen next, which could be: sending an e-book or a link to a webinar, for example.

Thank you page formats

There are two interesting formats when creating a thank you page. We will introduce them and you can choose the one that best suits your business.

Thank you page with related offers

You’ve already managed to get the lead interested in a promotion. So, why not take advantage of the contact to offer more products and services related to what he has already consumed? In the same thankyou message, present more offers to the message recipient.

To do this, draw the reader’s attention to the offer through interesting titles and place the access links to the offer.

Thank you page with trial form

Who isn’t interested in a “free trial”? These messages are usually very attractive, even more, if they are from a product that we want. It is to take advantage of this situation that you submit a trial form on the thank you page.

This format is suitable for when your business is offering an exclusive service, a trial period, a free evaluation or something like that.

Choose a tried and tested platform

Today, there are hundreds of paid platforms to create internet landing pages that promise high conversion for your business. But how do you know which ones actually deliver what they promise? Simple: searching for tools that have already been, in fact, tested and approved!

HeroSpark, after a lot of studying digital product conversions, developed a platform for creating landing pages that help in all stages of creating a sales funnel:

  • Lead tracking;
  • Email marketing flow automation;
  • Support for showing webinars;
  • Metric reports for each step of the funnel;
  • Templates for landing pages with tried and tested structures.

The templates for creating landing pages are highly customizable and ideal for you who want to convert a high number of leads in your digital business.

Putting all these tips into practice to create a landing page, you will certainly be able to generate many more leads that will help in the success of the sales of your digital products.