Have you ever stopped to think that a video can have great content and not catch anyone’s attention for the simple fact of not having technical quality? So it is! Among all the technical features in the production of a video, we will highlight one in particular: lighting for video.
If we stop to think that the intention of the video is that the message conveyed is perfectly understood, as if the person who is speaking and the person who is listening are in the same place, lighting is indispensable for that! The choice can totally transform your final result and impact the results even in the digital marketing of the course.
During the pandemic, we learned the importance of passing messages, consuming and producing content through videos, as we cannot meet people in person. But if the goal of your video is for the content to be faithful, and the message to be fully understood, remember that when two people are talking in the same room, there is no difference or damage to lighting. And so should your video.
Also, if you invest in good lighting, then people who will see your content will have a sense of professionalism on your part. We know that the saying “don’t judge a book by its cover” is famous, but in practice it’s not quite like that and, unfortunately, many good contents is rejected or has no engagement whatsoever. They end up forgotten for not having good technical finishes, like the lighting itself.
Efficient communication: soft light vs. hard light
Another function of video lighting is to create a non-verbal language that communicates! Like this? You probably know that it’s not just our words that convey information, but also our behaviour, body language, and even the environment we’re in. So, by investing in the right lighting for the type of content you’re going to cover in your video, you can reinforce the message you’re presenting!
For example, if you want to present a message with lighter information, you can bet on softer, maybe even more natural lighting. But if you want to broadcast more serious content, it is recommended to use harsher lighting.
Now that we understand the importance and difference that a well thought out and crafted lighting for your type of content has, let’s understand what types of lighting there are?
Types of lighting
There are a few ways to determine the types of lights for lighting that exist, but first, all types are classified as either outdoor or indoor light.
External Light, as the name implies, is the natural light that comes from outside and enters a closed environment, like daylight itself. Using it, you can get great results depending on the type of content you want, but be careful as it can be quite challenging to work with. You should avoid a very strong incidence of light, so the times are recommended before 9:00 in the morning and after 16:00 in the afternoon.
The Internal Light is artificial light. But despite this term, there are several types of light, techniques and strategies to make even the artificial tone look similar to the natural one. These are the types of lighting that digital content creators work with, such as: Softbox, Sungun and Ring Light. Let’s go to the characteristics of each one of them?
Soft box lighting, as the name implies, is a box that makes lighting softer. Because it’s actually a box, the lighting is wider, so it’s not hard and direct on the lit object or person. However, it is a big piece of equipment and a little more professional, but it is worth it for the quality it brings to the video.
Soft box video lighting ensures softer light
Sungun lighting, on the other hand, is harder and more intense, also a little yellowish. It is an option for the content creator who wants to brighten up the entire environment that is recording video. It is also a little more equipment for professional lighting and not so common. But if you want to invest in the area of audiovisual content production, this is certainly a good option!
Sungun Video Lighting Ensures Harder, More Intense Light
And finally, we have Ring Light, which is a slightly more common and accessible option for people who are starting out in the business of video projects for their business. It has this name because it is a fluorescent light in the shape of a circle or ring. The camera goes inside it, in order to directly illuminate the person in front of the camera.
It’s very common to see content, such as makeup tutorials or videos, where you want to make the person stand out. This is also a good option for those who work with lives in their digital business since the person who is speaking is in evidence.
The ring light is a great option for those who want to work with lives and have good lighting for the video
But even if you don’t necessarily work with profitable digital products, investing in good lighting never hurts.
Three-point lighting for video
As the name implies, the main light is the lighting that will focus on the main object or person in your video. That is, where there is more emphasis on the person presenting the video content and ideas. In the case of this type of lighting, the softbox light is the most suitable.
The fill light serves as a correction tool. Like this? The main light, even if the softbox is used, will create shadows of the highlighted objects. So that those shadows don’t get too hard and scarred.
To make this effect you can either use another softbox or a stun gun lighting, which should be positioned at an angle similar to the main light, just so that this lighting takes the opposite path from the main one, eliminating the shadows.
Backlight, on the other hand, is the type of lighting that will create contrast between the focus of the video, which in this case is the person who is speaking, and the background of the scene. This lighting is often used to give a feeling of depth, resembling reality. Your position should be on the ground, contrary to the other lights.